Logo of Conduct

 NAKWINnews

នុស្សគ្រប់រូប។

NAKWIN
Logo – Code of Conduct 
(Guidelines)

1. Purpose

The purpose of this document is to define the official characteristics and usage guidelines of the NAKWIN news (NWN) logo. It ensures consistency, proper representation, and respect for the brand identity across all media platforms and communications.

2. Logo Characteristics

2.1 Logo Form

The logo consists of the text “NAKWIN news” (abbreviated NWN) with a unique graphic symbol representing success and reliability. The design emphasizes clarity, simplicity, and modernity, reflecting the digital news platform’s mission.

2.2 Colors

• Primary Color: Deep Blue (#0A3D62) – symbolizes trust, credibility, and professionalism.
• Accent Color: Bright Yellow (#FFD700) – symbolizes energy, optimism, and the spark of news updates.
• Optional: White or transparent background for digital media.

2.3 Background / Surface

The logo should preferably appear on a solid or neutral background (white, light gray, or dark blue) to maintain visibility. Avoid busy or patterned backgrounds that interfere with readability.

2.4 Typography / Letters

The font should be modern, bold, and legible, reflecting clarity and authority. Abbreviation “NWN” may be used as a standalone emblem when space is limited, maintaining the same color scheme and proportion.

3. Logo Meaning / Symbolism

• NAKWIN / NWN: Represents “The Winner” or “Success”, symbolizing reliable, timely, and credible news.
• Color symbolism: Blue = trust, Yellow = energy/attention, White = transparency.
• Shape / Form: Clean, modern, digital-friendly design for quick recognition.
• Overall, the logo conveys professionalism, trustworthiness, and speed of information delivery.

4. Usage Guidelines

• Always maintain original color, proportion, and spacing.
• Do not stretch, distort, or rotate the logo.
• Avoid adding effects like shadows, gradients, or patterns that are not part of the official design.
• Do not combine the logo with other graphic elements that may confuse or dilute the brand.
• Use high-resolution files for print; web-optimized files for digital platforms.

5. References / Comparisons

The NWN logo’s clarity and simplicity can be compared to other trusted news brands like BBC, CNN, or Al Jazeera in terms of recognizability and credibility. Emphasizes a digital-first, mobile-friendly identity suitable for social media, websites, and apps.

6. Purpose / Expected Conduct

• Ensure all employees, partners, and content creators use the logo consistently to maintain brand integrity.
• The logo must not be altered or misrepresented in any way.
• The logo should always communicate NWN’s values: credibility, speed, and professionalism.

✅ This Code of Conduct guarantees that the NAKWIN news logo always represents the brand’s identity, mission, and values clearly and consistently across all platforms.